SABORIDO Brand
SABORIDO Brand
SABORIDO is a brand under Hanmiro brand,g leading the Korean compound sauces in China. With a professional R&D team in both China and South Korea, SABORIDO is able to launch products that meet market demand. SABORIDO utilizes a high-standard quality control system and advanced production equipment. Mainly focus on Western food sauces.
Currently, domestic business covers almost every region of the country.
Global Business: We already have operations in South Korea, the UK, the Philippines, New Zealand, Malaysia, and Hong Kong. We plan to expand globally.
Primarily used in the catering industry, we operate a commercial, non-retail model. We offer customized Korean food seasonings.
Major customer groups: Distributors, catering companies, etc.
History
SABORIDO established in 2018, specializes in the research, development, production, and sales of Korean-style foods. Located in the beautiful coastal city of Weihai, the company occupies 100,000 square meters and boasts modern production facilities and advanced equipment. Since its founding, SABORIDO has consistently adhered to the business philosophy of "quality first, innovation-oriented," striving to provide consumers with healthy, delicious, and high-quality Korean-style foods.
2019
Launching different new products, main product lists: WESTERN FOOD SAUCE
2025
After five years of growth, the products of the Jiangbenjia brand have become quite mature and have been recognized by the market. In 2025, the global plan will be launched.
2018
SABORIDO Brand Was Officially Established. Leveraging His Passion For Korean Cuisine And Keen Insight Into The Food Industry, The Company's Founder Led A Team In The Development And Production Of Korean-Style Foods. After Years Of Hard Work, Hanmel Gradually Gained Recognition In The Market And Won The Favor And Approval Of Consumers.
2022
Developed and launched new flavors: Classic Tomato Pasta Sauce, Tomato Beef Pasta Sauce and Japanese Style Vinaigrette.
Business and Products
SABORIDO's main business includes the research and development, production and sales of Korean-style snack foods. The company's products cover a variety of series including convenience foods, snack foods, condiments, etc.
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Classic Tomato Pasta Sauce
Juicy tomatoes with a sweet and sour taste
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Tomato Beef Pasta Sauce
Full of beef chunks Sauce
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Japanese vinaigrette Sauce
Sweet Salty Customized Taste
Recent Updates
Explore the infinite possibilities of sauces and witness the story behind every drop of sauce
At the same time, the company continues to strengthen internal management, optimize production processes, improve production efficiency, and ensure stable product quality. Furthermore, Hanmi Le focuses on talent development and technological innovation, establishing partnerships with numerous universities and research institutions to promote continuous product upgrades.
Through precise market positioning and high-quality service, Hanmi Le has established a comprehensive sales network and customer service system, earning the trust and support of consumers. Going forward, Hanmi Le will continue to deepen its presence in the Korean-style food market, expand diversified sales channels, and enhance its brand influence. Furthermore, Hanmi Le will adhere to green environmental protection principles, optimize supply chain management, ensure product safety and quality, and provide consumers with more healthy and delicious options.
Hanmi Le will continue to explore and innovate, launching more new products based on market demand to meet the diverse needs of consumers. By continuously optimizing its product mix and improving service quality, it strives to maintain its leading position in the fiercely competitive market and provide consumers with a superior food experience. After achieving simultaneous online and offline sales in 2023, Hanmi Le's sales increased by 30% year-on-year. The company plans to further expand its overseas market in 2024, targeting coverage in 10 new countries and regions. Furthermore, it will continue to invest in research and development and launch five new Korean-style food products to meet evolving consumer needs. Through these initiatives, Hanmi Le is expected to capture a larger share of the global Korean-style food market. Hanmi Le will also strengthen its brand culture, enhance its brand image, and deepen its emotional connection with consumers.
Through online and offline collaborative activities, it will enhance user interaction and consolidate its market position. At the same time, it will prioritize social responsibility, actively participate in public welfare activities, establish a positive corporate image, and lay a solid foundation for sustainable development. Hanmi Le successfully entered five new countries and regions in 2024, achieving record sales.
The company continues to optimize its supply chain to ensure product quality and environmental standards. Through online and offline collaborative activities, the user interaction experience has been significantly enhanced, further expanding its brand influence. Hanmi Le also actively participates in public welfare activities, fulfilling its corporate social responsibility and establishing a positive social image.
Main Products
Strive to build a seasoning production enterprise with high industry standards.
Corporate Culture
With "Integrity, Innovation, and Win-Win" as its core values, Hanmi Le promotes teamwork and fosters a positive work atmosphere. It prioritizes employee growth, provides diverse training opportunities, stimulates innovation, and fosters corporate cohesion. Through cultural development, it strengthens employees' sense of belonging, enhances overall competitiveness, and lays a solid foundation for long-term development.
Hanmi Le adheres to a people-oriented management philosophy, focusing on employee well-being and regularly organizing team-building activities to foster team cohesion. It also establishes an innovation reward mechanism to encourage employees to submit improvement suggestions, driving continuous progress.
Through both internal and external improvements, Hanmi Le continuously enhances its overall strength and strives to achieve its vision of becoming a leading global Korean food brand. By 2025, Hanmi Le will continue to deepen its market presence, expand its online and offline integration model, and enhance its global brand awareness. Through big data analysis, it will accurately grasp consumer preferences, optimize its product portfolio, and enhance the user experience.
FURTHERMORE, IT WILL STRENGTHEN STRATEGIC ALLIANCES WITH INTERNATIONAL PARTNERS, EXPAND OVERSEAS MARKET CHANNELS, AND STRIVE TO SET A GLOBAL BENCHMARK IN THE INDUSTRY.
Latest Recipes
